Sales Is More Than Simply Closing Deals

We view it as a service, fulfilling a genuine customer need. Our sales approach focuses on three vital characteristics: compassion, empathy, and emotional intelligence, allowing teams to deliver a new standard for their customers.

And this approach works. Through training, consulting, and CRM services, we’ve scaled dozens of online businesses to reach 7 figures and beyond.

The Sales Script Is Dead.

It’s the age of integrity-led selling.

Methodology

We deliver services in three core areas:

Sales training, sales consulting at the c-suite/founder level, and custom CRM build-out, workflows, and implementation. Each contains experienced, expert-led training, online resources, and guides, assets such as Scope of Work documentation, and practical, ongoing support from specialists.

At its heart is the Sales Conversion Catalyst: a proven methodology for salespeople and sales managers to identify customer needs, create custom scripts tailored to your business using our Closers Manual™, and deliver this to a professional standard in calls and meetings to increase close rates.

The entirety of a business powers an effective sales team. This is why we provide sales solutions tailored to three audiences:‍

Front-line salespeople, including sales reps, MDRs, and SDRs (how to sell effectively)
Management (sales culture, leadership, and team management)
C-Suite/Founder (leadership, company culture, building a sales team, analytics and data use)

Detailed, ongoing frontline support from sales trainers and account managers is a constant when working with us; we don’t simply deliver training and leave you to move forward on your own. Call analysis, pitch workshops, online resources, high ticket offering design and cross-sell and up-sell training equip your teams to evolve and grow consistently.

Our Services

Our speciality is with online businesses selling education-based products and services, such as training and courses. But our wide-ranging experience also covers brick-and-mortar businesses, alongside the SaaS and leisure industries.

Sales Training

Our sales training is designed to upskill and educate sales staff to pitch and win business at a higher conversion rate. It centers on the delivery of our Sales Conversion Catalyst, delivered by our expert trainers through workshops, training sessions, call reviews, and more – backed by a return guarantee.

Explore Sales Training

Sales Consulting

Guided Growth’s consulting services focus on our Sales Breakthrough program, which includes reviewing and developing high-ticket product strategies, organizational improvements, and data analytics to improve sales conversion and the overall sales process.

Explore Sales Consulting

Custom CRM Implementation & Operations

The foundation of our CRM work is the technical analysis of existing pipelines, integrations, automation opportunities, and API use to identify and fix existing issues. Our certified CRM specialists can then implement custom CRM systems and streamline technical back-end processes, enabling sales operations to succeed.

Explore CRM Consulting

The Companies Guided Growth Can Help

No two businesses are the same; which is why our methods and training are tailored to your organization, industry, and the processes and operations you have in place.
‍
However, our typical client base is 7-8-figure businesses that are facing one or both of these common sales problems.

Frustration with diminishing returns on marketing and advertising spend

A disconnect between sales and marketing leads to poor conversion numbers

The Founder

Usman Kayani CEO & Founder

Usman Kayani

CEO & Founder

Usman Kayaniis a seasoned entrepreneur and the founder of Guided Growth, bringing a wealth of experience from a successful sales career in high-profile organisations such as Virgin Active and the English Institute of Sport. At Virgin Active, Usman played a pivotal role as Sales Manager, helping the company achieve over 8 figures in revenue. His expertise continued to shine as he led multiple 8-figure businesses as Sales Director, consistently driving growth and excellence.

Usman’s entrepreneurial journey began with building and selling his first business in 2014, a successful exit that underscored his knack for business development. He then honed his skills working with large companies, further refining his approach to sales leadership. Between 2019 and 2022, Usman established a chain of sports rehabilitation clinics in London, which he successfully sold in early 2023. Since then, he has dedicated all his efforts to growing Guided Growth.

Usman’s true expertise lies in building and leading large, high-performing sales teams. He has worked closely with founders and CEOs to develop sales divisions that not only meet but exceed ambitious revenue targets. To date, Usman has built over 100 sales teams and trained over 600 sales professionals, solidifying his reputation as a driving force in the sales industry.

In addition to his work in sales, Usman is a sought-after speaker and is currently working on his book, which is set to be released in 2025. His ability to align sales strategies with business goals has made him a sought-after leader in the industry, and his vision continues to shape the future of sales.

Speed of execution
Selling with integrity
Commitment to your success

See What Our Clients Say

Vivamus tincidunt nunc molestie, interdum nisl vel, mattis eros. Nullam eu mauris vulputate, convallis massa vitae, vestibulum eros. Pellentesque et elit vel ipsum pretium imperdiet et eget metus. Pellentesque accumsan libero eget sapien facilisis pulvinar. Integer ut diam elementum, finibus dolor sed, consequat ipsum. Pellentesque odio neque,

Ut id erat arcu. Maecenas tellus ligula, blandit quis mi non, euismod tincidunt ligula. Morbi sed vehicula metus. Aliquam quis blandit mauris.

Roman

Curabitur viverra

Fusce turpis felis, maximus ac ultricies ac, rhoncus sed leo. Praesent non rhoncus lacus, non congue orci. Proin sed leo mauris. Proin eu odio iaculis, scelerisque sem feugiat, tincidunt